#BASE ONE PLATFORMS HOW TO#

In addition, youвЂ™ll need to review the analytics to determine if your content is effective or not. No, in most cases, you will need to set aside some money to promote your content. ItвЂ™s not as simple as setting up a profile and pressing вЂњpublishвЂќ on a post. It takes a lot of work and money to develop a successful presence on these social media platforms. If you can do just one of these platforms very well, then you can have astronomical business results. ItвЂ™s not necessary to be on every platform in the world. You should master the art of 1-2 social media platforms before you consider adding more to your strategy. #3 Limit the Number of Social Media Platforms You Choose to be OnДonвЂ™t spread yourself too thin by trying to be on every single social media platform that exists.Д®ach social media platform is like an art. So keep this in mind as your choose which social media platforms you want to specialize in. Whereas a single Instagram post would be here today and gone and forgotten tomorrow.Д«ut at the same time, this content is much easier to create and push-out on a consistent basis. If people continued to search for that all year, that single blog post would drive over 100,000 views in 1-yearвЂ™s time.

So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located.ДЄlso, when it comes to macro vs micro-content, you should keep in mind that macro content has a much longer shelf-life than micro-content.ДЇor example, a single blog post that we published has been generating 300-400 views per day at LYFE Marketing. Now, there are several different types of micro-content social media channels, like Instagram, Facebook, Pinterest, and so on. Think of micro-content like the pictures you find on your Instagram feeds while youвЂ™re scrolling, or short witty tweets on Twitter.

Micro-content, on the other hand, is short-form, easy-to-digest content. Therefore, if you have macro content, the best social media platforms to publish that content would be: The 3 different types of macro content consist of video, audio, and written content. Macro-content is BIG-picture, long-form content. There are two types of content вЂ“ macro content and micro-content. #2 Choose Social Media Platforms That are Specific to Your Content Type The more you understand your customer, the better you can select the best social media platforms to reach and engage them. If you do not already know this, then we recommend mapping out a customer avatar first.ДЄ customer avatar is simply an outline of your customer demographics, goals, preferences, challenges, and other psychographics. How do they prefer to receive information about your type of products and services?.Why are they using those social media platforms?.What social media platforms are they using?.Specifically, you need to understand who they are and how they spend their time online. In order to choose the best social media platforms for your business, you need to understand your customers. #1 Choose Social Media Platforms Where Your Audience is Located Here are the 3 biggest things you need to keep in mind. This is based on a number of factors, including the type of business you have, what audience you are trying to reach, your specific goals, and much more.Д«elow, weвЂ™ve put together a quick and simple guide to choosing the best social media for business in the new year.Д¬riteria For Choosing The Best Social Media PlatformsД«efore we start listing the best social media platforms, it is important that you understand how the criteria for choosing the best platforms for your business. The key to successful social media marketingВ will be choosing the best social media platformВ for your business. ThatвЂ™s why itвЂ™s vital for businesses to be strategic about which social media platforms they work to build a presence on. However, most companies canвЂ™t be everywhere at once, especially small businesses with tight marketing budgets. More and more consumers are using these channels to find new companies and engage with their favorite brands. Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketerвЂ™s toolbox.

#BASE ONE PLATFORMS HOW TO#

How To Choose The Best Social Media Platforms For Your Business

Base one platforms